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BEHIND THE DIGITAL CURRENCY
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SEO for Fintechs Must Stay Up to Date with Google’s Search Engine Tweaks

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Fintech companies strive to come up with technology that can simplify the way financial matters are managed by a specific target consumer. Technology here may be in the form of software, a smartphone app or both, if the target audience are institutions providing financial services to customers. Yet you must know by now that you need to have your website SEO improved to increase your chances of connecting to the people who will benefit from the application you developed.

Even if the platform hosting your website already applies SEO techniques, bear in mind that you also need to align your SEO strategies with the behavior of your target consumers. You can’t find success if your website does not carry content that Google’s AI will recognize as the most relevant source of information.

As an example, the integration of cryptocurrency mobile applications is an approach merchants use when offering crypto money as payment option. When such companies need a fintech company that can provide them with the mobile app, your website’s content should be aligned with Google’s latest tweaks in its algorithm.

Understanding Google’s Periodic Search Engine Algorithm Tweaks

Google is known to continuously make improvements with the way its AI ranks and indexes websites. It’s Google’s way of preparing for the millions of organic searches launched via Chrome platform. However, certain developments, including emerging lifestyle changes in different generations, may provide Google with bases in tweaking the algorithms of its search engine.

Although the basic elements of SEO remain the same, it’s always necessary for fintechs to keep abreast with the way Google categorizes and ranks websites. Google wants to make sure that only reliable and appropriate sources of information for their respective niche will appear as top results.

Understanding SEO by Understanding Google”s Evaluation Methods

Google makes no secret with the way it analyzes websites especially for search page ranking results, as this tech giant updates its Quality Raters’ Guidelines. Here, fintechs fall under the Your Money or Your Life (YMYL) industry category.

YMYL includes websites that offer content pertaining to well-being in terms of health, financial or legal conditions. Google considers this category highly important for consumers who conduct searches about such industries. That being the case, Google raises the bar when it comes to ranking YMYL websites for quality standards. Apparently, Google wants to make sure it will not link searchers to websites that furnish inaccurate, misleading or harmful information.

So if you’re a fintech looking to improve your sales by increasing your visibility to your target consumers, make certain your SEO attributes are aligned with the latest updates Google incorporated in its search engine algorithm. Remember, the most important standard for quality in order to rank high in Google’s search engine page results is the trustworthiness and verifiability of your content as 100% accurate.

Now if you need to find a Phoenix SEO company that also has the knowledge and ability to increase the visibility of your website to financial institutions near you, Private Sector SEO can likewise help you increase the local organic searches coming your way.

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